This is a little marketing piece that packs a big punch. It folds in half to the size of a business card. The piece focuses specifically on the importance of life vests on lakes, and talks in no-nonsense terms why life vests are a must. The back features statistics about life vest usage and open water drownings. Life vests on lakes. That's what LoVe looks like.

Marketing recommendation: This piece works well as a standalone or when packaged with the black and white stadium cups.